Don't watch the game! Look at this here logo!Before we discuss the game, I have a complaint.
Do you see that? Well, how can you not? Neyland Stadium's new scoreboards are a bright manic nuisance and distraction from the game. In general, these seizure-inducing advertisements have downgraded the Tennessee football experience. It seems the University has gone the way of NASCAR by sticking a big bold advertisement on every space available. If I wanted to see Dudes Turning Left, I'd go to Bristol.
Further, the new live game updates are presented against a bright blue background. Ugly. Why not a black background with off-white lettering, like before? Neyland Stadium looked entirely better with the simple scoreboards. And this isn't just an aesthetic problem. The University has effectively handed over the stadium's identity to corporate sponsors. I have no problem with big business sponsorship per se, but the overwhelming shoving of these logos in fans faces gives the place a foreign un-homeyness.
If this is the direction we're going, why not sell the name? There would be serious money involved (Mike Hamilton just looked up). Surely we could get a good $20 million to name it First Tennessee Bank Field, or Coca-Cola's Neyland Stadium.


I don't necessarily hate change, but there's something to be said for identity.